We have been told some DIY web design horror stories over the years; one such example was of a company owner who decided to redesign his website rather than hire a skilled web designer.
As a result, although the website was upgraded, the company could not sell goods online for several months, resulting in a significant revenue loss.
Your time is better spent running your business as a company owner than designing, developing, or maintaining a website. A company must have a professional website that is available across all devices to be competitive in the online or offline market.
For people to buy services, find information, and buy products, the Internet has become the leading resource. Your company could risk losing potential customers on the Internet and a possible loss of sales from your e-commerce storefront by not having a professionally created website. If your website doesn't seem professional, loads quickly, or appears unsafe, they'll move on to the next seller. While the two main factors for having a professional website created for your business are sales and credibility, the following 5 reasons will help you understand why your business is crucial to a professionally designed website.
There is a communication process between yourself and the designer when you hire a professional web agency or website designer; you will know that your site will be created to suit your business. The web designer will evaluate your company and products and work with you towards the website's goal. DIY site builders restrict websites' capabilities and often limit graphics and text, frequently not optimised for speed or SEO (Search engine optimisation). A professional designer of a website is not subject to these restrictions.
It is critical to the way your site looks, the way it navigates, and the colours and graphics used. A website designer not only creates the look and feel of the website such as the colour scheme and font choices, but they can also improve the user experience (UX)when using the site, i.e. how intuitive the site is to navigate, or how easy it is to find information or a relevant product etc.
The Internet changes daily for phones, tablets and laptops. Using a professional web designer, you can be assured that the website is being created for optimal success with the latest technologies and according to the latest trends. Many DIY site builders will not allow your website to contain videos, RSS feeds, or links, which can adversely affect your site.
Your website will need to rank on Google's search engines for visitors to find data about your business's services or products. Using a web designer will ensure that your website is constructed using SEO principles of best practice. A method used to make your website receive excellent search engine rankings is SEO or Search Engine Optimization. If search engines can not easily find your site, your potential customers won't either. To be found on Search Engines, your site must be optimised. Additional SEO services, such as SEO Auditing, Keyword research or competitor analysis, may be available to your designer.
A website is never complete, contrary to what many people believe. Using a webmaster will guarantee that your website stays up to date with the latest technology. Additional services, such as website hosting, website backups and security patching, may also be provided.
Many people do not realise what harm may be caused to their business by a poorly designed website. When professional website creation is cost-effective and easily accessible, there is no reason to take such a risk with your own company. Using a professional web designer will ensure a well-designed, fast-loading and secure website for your business that will also be seen in search engines.